Experiential strategist and partnerships leader known for fusing big-picture vision with bold, boots-on-the-ground execution. From multimillion-dollar sponsorship activations and national halftime shows to global campaigns, I lead complex programs that move audiences, deliver measurable results, and generate revenue. Renowned for strategic partnerships, creative execution, and building high-performing teams, I translate ambitious ideas into culturally relevant experiences that drive business results.
SELECTED EXPERIENCE – PROGRAMS, PARTNERSHIPS & ACTIVATION
AT&T – Lead Marketing Manager, Multicultural Sponsorships & Experiential
BRIC – Director, Sponsorships & Events
Arkansas Museum of Fine Arts, Director of Development
Little Rock, AR | June 2025 – Present
Direct end-to-end corporate partnership strategy and activation, developing integrated sponsorship programs that align brand objectives with exhibitions, education, and cultural programming.
Manage partner relationships from concept through execution and reporting, fulfilling sponsorship commitments while enhancing visibility, retention, and revenue growth.
Partner with executive leadership and cross-functional teams to develop and execute high-impact programs, hospitality experiences, and multi-platform activations.
Coordinate event logistics, production schedules, vendors, run-of-show, AV, guest flow, installation, and event setup with cross-functional teams to deliver seamless public programs and live events.
Quapaw Quarter Association, Executive Director
Little Rock, AR | August 2024 – June 2025
Repositioned QQA as a dynamic cultural platform, expanding partnerships, audience reach, and visibility through immersive public programming and strategic collaborations.
Produced the 60th Spring Tour of Homes, a multi-day, multi-format experience featuring 12 historic properties, chefs, artists, and live performances, drawing 1,000+ attendees and significant regional media coverage.
Secured and managed corporate sponsors and community partners, developing integrated activations and on-site experiences that increased engagement, revenue, and brand alignment.
Built and maintained relationships with civic leaders, community stakeholders, and cultural partners to expand reach, strengthen positioning, and drive long-term growth.
Launched and executed an influencer-driven marketing campaign, extending audience reach and increasing visibility without paid media.
Generated consistent media coverage across Arkansas Times, Arkansas Democrat-Gazette, and KARK, elevating brand awareness and positioning the organization as a leading cultural voice.
Consultant, Partnership Strategy & Experiential Marketing
Remote | 2018 – Present
Partnered with brands and cultural institutions to design narrative-driven campaigns grounded in strategy and cultural insight, bringing ideas to life through integrated activations that drive audience engagement, revenue, and brand affinity.
Meta, Global Program Manager, Advocacy & Community
Remote | May 2022 – January 2023
Led global programs across six international hubs, producing digital and in-person activations that delivered concierge-level support and culturally relevant programming for underrepresented entrepreneurs.
Built and managed partnerships with advocacy groups, community leaders, and mission-driven organizations across LATAM, EMEA, APAC, and North America, driving engagement and amplifying Meta’s commitment to inclusive economic power.
Stitch Fix, Director, Strategic Operations & Engagement
Phoenix, AZ | Jan 2020 – Jun 2020
Advanced Stitch Fix’s vision to humanize retail by shaping strategy and engagement for a 100-person client experience team, blending operational rigor with human connection to deepen client personalization, strengthen employee engagement, and improve delivery speed by 30 percent during COVID.
BRIC, Arts and Media, Director, Sponsorships & Events
Brooklyn, NY | Sep 2018 – Apr 2019
Led sponsorship strategy, partnership development, and pre-production planning for the Celebrate Brooklyn! Festival and BRIC Gala, shaping integrated programs and brand activations across multi-week programming.
Secured and managed multimillion-dollar partnerships with brands including American Express, Delta, Bud Light, and Hilton, creating sponsorship platforms and activation concepts aligned with partner objectives.
Collaborated on production operations for the Celebrate Brooklyn! Festival, BRIC TV productions, and live broadcast programming, partnering with production, programming, and vendors to deliver seamless live and broadcast experiences.
AT&T, Lead Marketing Manager, Multicultural Sponsorships & Experiential | Atlanta, GA | 2011 – 2018
Led strategy, partnership management, production operations, and sponsorship activation for one of the nation’s largest multicultural sponsorship portfolios, transforming investments into immersive, community-rooted campaigns while managing budgets, deliverables, and partner objectives.
Cultivated and managed relationships with leagues, promoters, agencies, and talent, negotiating and securing multimillion-dollar partnerships including the Mexican National Team, MLS, Golden Boy Promotions, Top Rank Boxing, Pantelion, HBO, and Showtime.
Concepted and executed Corazón de Campeón, a breakthrough World Cup campaign for the Mexican National Team, delivering a 360° activation across stadium experiences, digital platforms, and fan engagement; earned Ad Age recognition as a top three most recognized World Cup sponsor despite no official FIFA rights.
Produced and executed large-scale live and livestreamed fan experiences featuring artists including Maluma, Big Sean, Will Ferrell, Becky G, and Pitbull, integrating livestreams, concert performances, halftime events, and surprise-and-delight activations.
RECOGNITION & COMMUNITY LEADERSHIP
Ad Age – #3 Most Recognized World Cup Sponsor (AT&T)
Golazo & People’s Choice Awards
Billboard Latin Music Conference – Featured Speaker
Vice President – SoMa 501, Downtown Little Rock Partnership
Founding Member – Women Driving Innovation
AT&T Multicultural Key Contributor Award
Junior Achievement – 75% YoY Fundraising Growth
EDUCATION
Mississippi State University – English Literature